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Driven by science,
Defined by taste

Stylized molecule model with connected black and white spheres on a black background.
Man with mustache holding and inspecting a glass of red wine against a black background.
Black-and-white halftone illustration of a bell pepper with stem on a white background.

The story behind The Art of Tasting

Sietze Wijma is a wine educator based in the Netherlands. Through his company The Art of Tasting, he delivers tasting courses built on a unique method, in which wines are presented with added flavour compounds. This approach helps wine professionals confidently identify flavours and faults. The Art of Tasting flavouring vials are shipped to and used by wine educators and students globally. Through his Instagram channel, Sietze shares educational content focused on the science of wine. Sietze has a MSc in Sensory Science, holds the WSET Diploma and is an Advanced Cicerone®️.

MSc Sensory Science

WSET Diploma

Advanced Cicerone®

International Speaker

Multiple wine glasses filled with red wine arranged on a marble table with a bottle in the background.

Our teaching method

We add aroma compounds to wine, to create benchmark teaching samples.

During our courses, you will taste 11 glasses of the same neutral wine. 1 of those is kept unchanged as a reference, the remaining 10 each have a single aroma compound added.

This allows practicing identification of common wine aromas and faults one by one.

Wine glass tilted, filled with red wine against a black background.
Neutral wine
Halftone style black wine glass tilted with two lychee fruits and leaves next to it.Halftone style black wine glass tilted with two lychee fruits and leaves next to it.
1
/
1
Neutral wine

+ one compound of Lychee

Swééét experiences

Sietze's depth of knowledge about wine is genuinely impressive, and he has a rare talent for translating that expertise into engaging, accessible content for audiences of all levels.
Turgut, Oenotrian Wine & Spirits Education
21 July 2026
By combining flavour science with practical sensory analysis, it offers wine professionals a unique learning experience that complements traditional wine education.
Genius in Gastronomy
21 July 2026
Sietze’s aroma compounds events are some of the most popular events we run at WSET School London.
Anjali, WSET School London
03 March 2023
Sietze was extremely knowledgeable and has a natural talent for presenting.
Sam
12 April 2023
The white wine Tasting Kit was a present for my dad. We had a blast tasting and discussing.
Bernhard
14 August 2024
Sietze was an incredible educator on the different flavours of wine.
Sian
12 April 2023
I have been grappling to understand and identify notes in wine for the past three years and in 2 hours The Art of Tasting explained it all. So impressed!
Aoife
12 April 2023

Frequently asked questions

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