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Driven by science,
Defined by taste

Stylized molecule model with connected black and white spheres on a black background.
Man with mustache holding and inspecting a glass of red wine against a black background.
Black-and-white halftone illustration of a bell pepper with stem on a white background.

The story behind the art of tasting

Sietze Wijma is a wine educator based in the Netherlands. Through his company The Art of Tasting, he delivers tasting courses built on a unique method, in which wines are presented with added flavour compounds. This approach helps wine professionals confidently identify flavours and faults. The Art of Tasting flavouring vials are shipped to and used by wine educators and students globally. Through his Instagram channel, Sietze shares educational content focused on the science of wine. Sietze has a MSc in Sensory Science, holds the WSET Diploma and is an Advanced Cicerone®️.

MSc Sensory Science

WSET Diploma

Advanced Cicerone®

International Speaker

Multiple wine glasses filled with red wine arranged on a marble table with a bottle in the background.

Our teaching method

We add aroma compounds to wine, to create benchmark teaching samples.

During our courses, you will taste 11 glasses of the same neutral wine. 1 of those is kept unchanged as a reference, the remaining 10 each have a single aroma compound added.

This allows practicing identification of common wine aromas and faults one by one.

Wine glass tilted, filled with red wine against a black background.
Neutral wine
Halftone style black wine glass tilted with two lychee fruits and leaves next to it.Halftone style black wine glass tilted with two lychee fruits and leaves next to it.
1
/
1
Neutral wine

+ one compound of Lychee

Swééét experiences

I had the pleasure of working with Sietze on several wine tasting workshops aimed at educating Turkish wine enthusiasts, and the experience left a lasting impression on me. Together, we organized and delivered multiple highly successful sessions that were consistently well received by participants. His exceptional attention to detail and ability to structure each session so that both newcomers and more experienced attendees walked away having learned something new were extremely useful and important. His depth of knowledge about wine is genuinely impressive, and he has a rare talent for translating that expertise into engaging, accessible content for audiences of all levels. Sietze is also an outstanding communicator. He has a natural ability to connect with people, read the room, and adjust his delivery to keep audiences engaged throughout. Beyond his technical skills, he’s simply a pleasure to collaborate with. He is reliable, organized, and always bringing a positive, professional energy to every project.
Turgut, Oenotrian Wine & Spirits Education
21 July 2026
The Wine Flavour Compounds Seminar has become a valuable addition to the Genius in Gastronomy educational programme. By combining flavour science with practical sensory analysis, it offers wine professionals a unique learning experience that complements traditional wine education. We are proud to have Sietze as one of our international educators and look forward to continuing this successful collaboration for many years to come!
Genius in Gastronomy
21 July 2026
Sietze’s aroma compounds events are some of the most popular events we run at WSET School London. They sell out in record time and get excellent feedback every time we have hosted them. Sietze delivers well-prepared tastings that explore highly technical information whilst creating an approachable and inclusive atmosphere. The formats he has developed are well-researched and thoroughly tested, resulting in smoothly run sessions. Sietze’s area of expertise is becoming increasingly important to wine enthusiasts and professionals, and I couldn’t imagine somebody better to deliver them.
Anjali, WSET School London
03 March 2023
Excellent experience, for a complete novice I learned a great deal. Sietze was extremely knowledgeable and has a natural talent for presenting. I would 10000% book another class in the near future.
Sam
12 April 2023
The white wine Tasting Kit was a present for my dad. We had a blast tasting and discussing. Knowing what kind of aromas are in the mix it was kind of easy. 100% recommended for everybody who is keen to learn more. You don't need to be a wine expert to have fun with this experience.
Bernhard
14 August 2024
Sietze was an incredible educator on the different flavours of wine. Joined his Art of Tasting in Streatham Wine House and leant lots on the different wine types and their unique flavours. He described every step of the way perfectly, coupled with making it very entertaining. Definitely recommend!
Sian
12 April 2023
Fantastic wine tasting class, learnt so much! I have been grappling to understand and identify notes in wine for the past three years and in 2 hours The Art of Tasting explained it all. I could identify flavours independently on the blind tasting test - thank you for making this experience accessible. So impressed! Highly recommended 😊
Aoife
12 April 2023

Frequently asked questions

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